Protecting Against Social Media Copyright Infringement Claims

As businesses increasingly rely on social media to promote products or services, copyright infringement claims are increasing as well, making it more important than ever for organizations and those who facilitate their advertising campaigns to understand the intersection of copyright law and social media. Claims previously exclusive to publishers have now reached major companies that market their products through their own social media posts or third-party influencer posts. Re-sharing user-generated content without the creator’s permission can expose organizations to significant legal liability and risks. Being on the wrong side of a copyright infringement lawsuit could cost thousands or even millions of dollars in legal fees and damages. Fortunately, a comprehensive risk management and insurance program can help mitigate these losses if a copyright owner accuses an organization of unauthorized use of their work.