The Rise of Brand Risk on Twitter

Ever since Elon Musk took over Twitter on October 28 of last year, the company has been in a state of turmoil. In addition to making a number of abrupt policy changes, the new CEO laid off thousands of employees, many of whom were from the content moderation teams responsible for fighting abuse and misinformation on the platform. As a result, many businesses are questioning the future of brand safety and reputation on Twitter.