How Retailers Can Address Consumer Fraud Trends by Generation

Although impostor scams affect all consumers, a recent consumer attitudes survey by ClearSale revealed that various age groups are most vulnerable to different scams, and consumers typically hold the real brand responsible. In fact, 79% of respondents said they would stop purchasing from a site after experiencing fraud. According to data from the FTC Consumer Sentinel Network, the most common brand impersonation tactics differ by generation. Understanding how each age group is targeted can help retailers protect their key customer segments and their brand reputation.